The true definition of a professional is one who makes it their profession. They are an expert in their field.
Quoted from Websters “A professional is one that engages in a pursuit or activity professionally. The professional is characterized by or conforming to the technical or ethical standards of their profession, exhibiting a courteous, conscientious, and generally businesslike manner in the workplace. They are participating for gain or livelihood in an activity or field of endeavor often engaged in by amateurs <a professional golfer>, and have a particular profession as a permanent career <a professional soldier>.”
As you plan for your event, how do you sift through the piles of information you
will receive. Here are some tips you can use to make notes about the professionals you meet:
- Appearance:
- How are they dressed when they meet the client? When they setup for the event, or even perform the event? How does their office look (if they have one). Whether they do or not, are they prepared with all the necessary information and materials?
- Materials and equipment:
- What does their information look like. Was it printed at home or at staples? Is their equipment outdated or does it look like it’s seen better days? Are there wires hanging all over the place?
- Websites:
- Do they even have a website? If so does it look like it’s from the 80′s? Or better yet does it look like they did it themselves? What about their email address? Is it @AOL or @SBC etc….
- Bridal Shows:
- How is their display setup? Are their booths professional looking displays or do they look like they were thrown together? What was their overall appearance like? Remember first impressions are everything. If their booth was setup poorly or they weren’t dressed properly what do you think your event will look like?
So what does all this say? Let’s face it, if a wedding professional can’t take themselves seriously how can you expect them to take your event seriously?